Easter Seals Crossroads suffered from misperception and lack of awareness of their important services, helping people with disabilities through rehabilitation. We developed an integrated branding and awareness campaign to reposition, define, and create greater awareness for their much needed services with the theme “Our emphasis is on ability.”
TV spots and print ads focused on separate facets of their capabilities while stacked billboards nudged preconceived notions away from “disability” toward “ability.”
